Finding the right fit: EDC seeks to attract more businesses in town

by Sarah Barr

Staff Writer

It’s just like spring cleaning and refreshing the wardrobe in your closet.

Deanna Reney, the owner of Karma’s Closet Consignment Boutique on Garfield Street, decluttered her long list of leadership activities so she could focus on the town’s Economic Development Commission.

It’s a volunteer commission that promotes business retention, expansion, and development to foster economic growth and enhance the town’s tax base. The EDC meets on the second Thursday of each month at 6 p.m. at Town Hall.

“I retired from the chamber [of Commerce] board when I decided to join the EDC. I knew I couldn’t maintain both,” the longtime resident said.

“I am still a chamber member, just not on the board any longer.”

She also said that government is different from other business-led groups such as the chamber, Rotary, Kiwanis and the like. But she added that they all do great things to support the town’s growth, such as using events and exposure for current businesses like magnets to attract new ones.

“We hope businesses looking to be a part of a community notice what we are doing in Newington. The EDC has run a Passport Program with prizes around the holidays, highlighting Small Business Saturday and the importance of shopping small,” Reney said.

“We have also been planning a town tourism website and social media campaign. We have been postponed due to funding but have hope to soon be rolling something out on a smaller scale,” she added.

There is a difference between funding things with public funds versus private dollars. They also work with town government.

“We have encouraged the hiring of an economic development director and still hope to help support this position,” she said.

EDC members include, from left, Michael Lucas, Jennifer Morgenthau, Peter Forcellina, Chairperson Deanna Reney and Todd Andrews. (Lisa Brisson)

But no matter who is running point, the goal is still the same, which is focusing on three essential areas: advocate, highlight amenities and provide business development information such as understanding zoning regulations and how to obtain financing.

These would be staples in any closet. So are new accessories or new ways to wear older items.

To drive this message home, Reney said that one thing is for certain – new blood with new ideas is always welcome. She complements a few new commissioners who joined the nine-member commission that also has three alternates and three town liaisons.

One of those liaisons is Town Planner Paul Dickson. He provides analysis on the process from start to finish.

“The EDC’s role in the planning process begins before a business selects Newington. Comprised of local resident business owners and volunteers dedicated to improving the community, the EDC offers valuable insights as stakeholders,” Dickson said.

“Their active engagement most recently included contributing to the Town Center Master plan, with Ms. Reney serving on the advisory committee and members providing feedback throughout the plan’s development. By supporting businesses and fostering excitement and activity in the area, the EDC helps attract new companies looking to join and invest in the town of Newington.”

The Town Center is one of the key economic zones in Newington. (Lisa Brisson)

Other areas that have thrived include industrial parks and the Berlin Turnpike commercial corridor. Resources for site selection are shared by the EDC to find the best location and fit for a business.

“Having engaged businesspeople gives the town staff and municipal leaders additional perspective on the needs of the business community,” Dickson said.

“The voices of the community are necessary to shape investment and policy, and a lasting business community is built from within. The EDC provides an ongoing engagement outlet through open meetings where stakeholders can share their input.”

If being this kind of advocate sounds like a big commitment, it is. That’s because businesses carry a lot of responsibility including providing jobs, essential services and entertainment for residents and visitors alike.

Terms are as short as one year. Members of the EDC are recommended by the two political parties to the Town Council and the council appoints members to the committee. NL